With the journey being their destination, two long-time friends have embarked on the most inspiring moment in their careers by launching their own beach lifestyle brand that in their words, channels a rock muse on a beach holiday. Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. The brand is a beautiful contradiction of beach and street and bohemian and rock and roll, bringing to life a new young contemporary beach lifestyle brand.